From the Book - Revised and expanded 10th anniversary ed.
Introduction: the food industry and "eat more". Undermining dietary advice. From "eat more" to "eat less," 1900-1990
Politics versus science: opposing the food pyramid, 1991-1992
"Deconstructing" dietary advice
Working the system. Influencing government: food lobbies and lobbyists
Co-opting nutrition professionals
Winning friends, disarming critics
Playing hardball: legal and not
Exploiting kids, corrupting schools. Starting early: underage consumers
Pushing soft drinks: "pouring rights"
Deregulating dietary supplements. Science versus supplements: "a gulf of mutual incomprehension"
Making health claims legal: the supplement industry's war with the FDA
Deregulation and its consequences
Inventing techno-foods. Go forth and fortify
Beyond fortification: making foods functional
Selling the ultimate techno-food: olestra.
